How do the Global eCommerce sales stack up
Global eCommerce sales will reach $963 billion by 2013, growing at an annual rate of 19.4%, predicts Goldman Sachs in JP Morgan’s annual Nothing But Net: 2011 Internet Investment Guide on digital commerce. How does your organization pursue your share of that revenue?
Where is that potential? What countries will provide the greatest revenue opportunities? The data below, from Internet World Stats describes the top 20 countries with the highest number of users.
What does it all mean?
- When we look at the above data and compare it to the list of the countries that iGlobal Stores receives the most business from, it doesn’t necessarily match up. For example, the top country for US eCommerce business is Canada which is not even on the internet users top 20 list. The Canadian consumer is typically easier to do business because of language and location.
- What we see is a rapidly growing marketplace for e-Commerce outside of our borders. Countries like Brazil have a fast growing middle class but still have a small percentage of their population that speaks English, which is our eCommerce language. Russia has a large population using the internet, but rules, regulations and difficulty in managing the logistic process creates a hesitation to pursue this business.
- Start now to prepare your company to pursue the $963 billion in 2013 that is part of the global eCommerce opportunity. There are tools in place from companies like iGlobal Stores that will help align your organizations revenue goals to a wide open international marketplace.