How Much International Traffic Does My Website Get?

For today’s post we’ve created a video tutorial with Google Analytics to teach you how to determine how much traffic your website is receiving. This video assumes you have Google Analytics installed on your site. If you’re outside the United States, be sure to substitute the United States with your own country. Once you know how much traffic you’re getting internationally, be sure to checkout out our international revenue calculator and take some steps to optimize your site for international traffic. Also, find out how many international conversions your website is getting using Google Analytics.

Video Transcription

Hi, this is Nils with iGlobal Stores, I wanted to do a quick video today about how you can find out how much international traffic you are receiving on your website. I’m in Google Analytics and I’ve asked a friend if I could use some data from his website.

We are starting out on the Visitors Overview and, this website doesn’t get a whole lot of traffic, so this may not necessarily be representative of the kind of traffic you’re seeing. We’re just gonna take a look and find out what kinds of traffic he’s getting from outside the United States.

A couple things to mention before we get started, I’ve got the date range here set to a long time period so that I can see what sort of fluctuations take place over a longer period of time. I’m looking at this by week, rather than by day, or by month. You can switch it to whichever one you want. If we see it by month you can see a little bit more of a steady pattern going on there.

I’m looking in ‘Visitors Overview’. This is usually the default view when you come to Google Analytics. Our Example site has about, 9,000 people who have visited the site this year. That is about 12,500 total visits, but about 9,000 unique visitors. To find out how many people are visiting the site from outside the United States we’re going to add an ‘Advanced Segment’.

On the top left menu,  I’m going to click on ‘Advanced Segments’ and I wanna add a ‘New Custom Segment’.
We want to say ‘lets look at everything except for the United States.’ So, we’re gonna start by doing an ‘Exclude’.

Google Analytics makes it really easy to select different mediums that you wanna exclude here. So, if you just start to type in country, then we see ‘Country or Territory’. We want to ‘Exclude’ anything where the ‘Country Contains’ and then we are going to say ‘United States’ and as you start typing, it will start to auto-populate. Just to break this down, we’re saying ‘exclude any country that is the United States’.

We’ve got to give it a name, so we will say ‘International Only’. Then we hit ‘Save Segment’.

We started out with 100% traffic and now we are seeing only the International. In his case, he’s actually got a really good amount of traffic that’s coming internationally. So, 29.38% of all the traffic to his website is from outside the United States. And we can see that the 9,000, almost 9,000, went down to about 2,755 but that’s still nearly a third of the traffic on his site.

But that’s just a quick way to find out what kinds of traffic you’re getting from outside the United States.

Now that we’ve created the ‘International Only’ advanced segment it will remain active as you view other reports within the suite. If we go to ‘Traffic Sources’ for example, and we want to see where the international traffic is coming from, we can see ‘Search Traffic’, ‘Referral Traffic’ and ‘Direct Traffic’ for only international visits.

When you’re ready to go back to your regular view without ‘International Only’, click on ‘Advanced Segments’ again, uncheck ‘International Only’, and apply. Then we are back to regular traffic and everything else.

I hope you enjoyed that and please take a look and see if there are any international opportunities that you can take advantage of. Feel free to take a look at the rest of our blog posts and hopefully you’ll find something useful.

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